Today I am very excited to be launching my website.
I first drafted the copy for this site at the beginning of 2020 – before leaving private practice as a lawyer, and before we went into lockdown (for the first time) due to the COVID-19 pandemic. That was 8 months ago.
Why has it taken so long for the website to go live? The obvious answer might be because of the chaos the world was plunged into in March 2020. But that was not the case for me.
The coinciding of lockdown and leaving full-time work provided me with a period of relative calm. From April to July, when I wasn’t coaching, spending time with my family or completing my ILM assignments, I was thinking – about what sort of coach I was going to be and who I wanted to work with. The conclusions I reached, which I have summarised below, meant that, when I dusted off my website copy at the beginning of September, I realised that I was going to have to do a fair amount of editing.
The outcome of my reflection was that I want to put my “first career” to good use. I want my entrepreneurial clients to be attracted to me because of the 100+ deals I’ve worked on, and I want my professional clients to seek me out because of the success I achieved as a lawyer – both as a leader of people and a generator of business. I know myself well, and I know that telling people what to do is not what floats my boat; however, invariably my clients perceive that my experience is of value, and I want to be able to share this where appropriate.
My website is therefore geared towards:
- people who used to be my clients (Founders, entrepreneurs and CEOs);
- people who used to be my colleagues and peers (lawyers and other professionals); and
- the work I used to do (private equity investments, M&A transactions and corporate restructurings).
I am really pleased with the result. I hope those of you who know me well will agree that the site feels authentic. The colour scheme is a nod to my Welsh roots*. The copy is clear, focused and upbeat. And the trainers are a neat symbol: not only do I literally (nearly) always wear trainers, I also feel that they represent the experience that people will get from spending time with me – relaxed, practical, no-nonsense and even, on occasions, fun.
I’m looking forward to the next step on this journey. Ymlaen**!
*Think flower, not dragon.